Amazon Web Services (AWS) has expanded its AI portfolio with the launch of new Nova AI models and a service that allows enterprises to build custom versions. Announced at AWS Invent 2025, the update introduces four advanced models: Nova 2 Lite, Nova 2 Pro, Nova 2 Sonic, and Nova 2 Omnieach, designed for specialized tasks. These models support text, image, video, and speech processing, offering solutions from everyday reasoning to complex coding.
The accompanying service, Nova Forge, enables enterprises to create custom AI models called Novellas, giving businesses greater control over proprietary data integration. This move positions AWS as a stronger competitor in the enterprise AI space.
AWS Nova AI Model Upgrades
The Nova AI family now features four new models tailored for distinct workloads. Nova 2 Lite is cost-effective and optimized for reasoning tasks, processing text, images, and video. Nova 2 Pro supports advanced reasoning and can handle highly complex workflows, including coding, speech, and multimedia.
Nova 2 Sonic is designed for conversational AI, enabling real-time speech-to-speech interactions. Nova 2 Omni stands out as a multimodal model capable of generating text and images from varied inputs. AWS reported that tens of thousands of customers already rely on Nova AI, including companies like Infosys, Blue Origin, and Robinhood, highlighting its market adoption.
These updates ensure enterprises have access to scalable AI tools while improving efficiency and accuracy.
Nova Forge: Enterprise Custom AI Service
Alongside model upgrades, AWS introduced Nova Forge, priced at $100,000 per year, allowing enterprises to develop bespoke AI models. Businesses can select pre-trained, mid-trained, or post-trained Nova models and refine them with proprietary data. Early adopters include Reddit, Sony, and Booking.com.
Nova Forge addresses common challenges in enterprise AI, such as maintaining core reasoning while integrating new datasets. AWS CEO Matt Garman explained that post-training can lead to “forgetting” earlier model knowledge, similar to humans learning new languages later in life. Nova Forge mitigates these issues by enabling controlled, iterative training.
Key Benefits and Applications
Nova AI models support diverse enterprise applications. From marketing automation and customer service to coding assistance and multimedia content generation, these models enhance productivity. Nova 2 Sonic enables immersive voice-based interfaces, while Nova 2 Omni facilitates rich content creation with minimal manual effort. Enterprises benefit from scalable AI solutions without sacrificing customization or data privacy.
According to AWS, the models process large datasets efficiently, reducing latency by up to 30% compared to prior iterations. This performance boost allows companies to deploy AI tools faster and with higher confidence in output accuracy. Don’t miss our recent post about TikTok Introduces New Badges Reward for Reducing Doomscrolling.
Comparison Table of Nova AI Models
| Model | Primary Use Case | Input Types | Special Feature |
|---|---|---|---|
| Nova 2 Lite | Cost-effective reasoning | Text, Image, Video | Efficient processing, low cost |
| Nova 2 Pro | Complex tasks & coding | Text, Image, Video, Speech | Advanced reasoning & multi-tasking |
| Nova 2 Sonic | Conversational AI | Speech | Real-time speech-to-speech |
| Nova 2 Omni | Multimodal generation | Text, Image, Video, Speech | Generates text & images |
Enterprise Impact and Market Position
Nova AI and Nova Forge strengthen AWS’s position in enterprise AI, challenging competitors like Google Cloud and Microsoft Azure. The new models enable companies to integrate AI safely with proprietary data, reducing operational risk. By offering multimodal and speech-capable models, AWS addresses growing demand for versatile AI tools.
Analysts predict that enterprises leveraging Nova AI could see up to a 25% improvement in workflow efficiency across digital operations. Early adoption by high-profile clients indicates confidence in AWS’s ability to scale AI solutions globally.
Bottom Line
AWS’s expansion of Nova AI and the launch of Nova Forge mark a significant step in enterprise AI adoption. The combination of pre-built, versatile models and customizable enterprise services ensures businesses can deploy AI while retaining control over proprietary data. Companies seeking efficient reasoning, multimodal generation, or conversational AI now have scalable tools to accelerate innovation. With Nova AI’s growing adoption and robust features, AWS continues to reinforce its position as a leading AI solutions provider, driving measurable business impact in 2025 and beyond.
Disclaimer:
This article is for informational purposes only and does not constitute professional advice or endorsement of products or services.